Television

Radio

Print

Outdoor/ OOH

Digital includes Social Media

Other relevant Media

Work closely with film’s creative team and PR to plan film positioning and communication strategy

Monitor the impact of communication and make necessary changes if required

Identify designers for print publicity and work closely with them to achieve desired look & feel

Source and work closely with promo makers to ensure look and feel is congruent to the positioning strategy

Monitor and keep the marketing budgets under check

Scientific planning of all media-Print, Electronic (radio & TV), OOH, Digital

Recommend optimum Media Mix & Channel Mix

Theatrical plan for trailers

Recommend Medianet deals

Get the ideal print plan for listing Ads for film release

Digital & Social Media spends based on specific target segmentation

Plan and execute outdoor media  at effective and competitive rates

Recommend and implement an ideal Radio Plan

Identify new & innovative media platforms

Keeping close tab on CPRPs/rates and extracting best buys for television

Looking out for opportunity buys which will give us ROI multiplier.

Tie up with partners for barters (where ever possible ) to offset costs

Plan activation with Malls/ Theatres/ Colleges etc to create awareness and hype for the film

Explore Non Traditional mediums that helps us reach our TG

Co-ordinate collaterals for activation and events

Assist in implementation of distribution process viz. printing & dispatch of POS, listing Ads, etc.

Coordinate with all the digital delivery platforms like UFO/ Real Image/ etc.

Monitor the DSR along with producer to track film performance

Tie up with multiplex partners to ensure visibility and positioning of POS material

Identify and implement activation in college festival and events

Tie up with Music channel for interview and contest

Integrate the star cast of the film in the reality shows

Amplification of the making of the film across news and entertainment channels